Our partnerships
Energy in action




IHG
Global strategy activations
Global leadership experiences
L&D Communications
Employee CSR campaigns
Benefits & rewards campaigns
Senior talent attraction
Change and transformation
Frontline employee engagement


“If you’d see us in a room together you’d never know who is an IHG employee and who isn’t. Such is their ambition, care, and commitment to such high standards of quality and creativity.”
— VP, Global Corporate Communications
IHG’s ambitions have always been bold. A new CEO with a 2X growth target. A post-Covid recovery that called for an optimistic rallying cry. A new era of high-performance culture. A category-leading rewards program for employees.
For the last decade, our partnership has delivered the same solution: translating new ambition into real action. Not just in the boardroom, but for 345,000 colleagues in 150 countries spanning corporate offices, hotel lobbies, and non-desk environments where reaching people isn’t always straightforward.
Inspiring action in every corner of the world by injecting the same energy into stirring IHG’s people as they do into wooing their customers.
IHG
The LEGO Group
Global leadership programs
Global People Promise activation
Brand immersion experiences
Benefits & Rewards campaigns
DE&I campaigns
L&D communications
Culture storytelling
Leadership podcasts
Employee community building
Onboarding experiences


When your brand holds a deeply special place in the hearts of so many people worldwide, ensuring your employee experience matches the external legend is a high bar to clear.
Since 2022, this is the challenge that’s sat at the heart of our ever-evolving partnership with The LEGO Group. We’ve helped to engage, connect, and motivate 31,000 colleagues across their offices, factories and stores to play their part in building one of the world’s most loved brands from the inside-out.
Ensuring the joy and inspiration LEGO brings to the world is felt by its own people, every day.
The LEGO Group
Haleon
Global strategy activation
Global comms & engagement strategy
Culture & behavior change
New identity & brand belief campaigns
Global DE&I engagement strategy
Internal communications
L&D activation
Leadership alignment and enablement
Organizational change communications


Spun out from GSK as one of the world's largest consumer healthcare companies, Haleon arrived on the scene with global scale, bold ambition, and a brand new name that 24,000 colleagues across 59 countries were still learning to believe in.
The challenge we solve for them is bigger than communicating strategy. It’s about building the conviction behind it. Inspiring people who have arrived from a different corporate culture, with different history, and different ways of working to feel valued in Haleon’s new story.
From business strategy to cultural change, we’re turning Haleon’s ambition into something 24,000 people can genuinely call their own.
"
Haleon
The Coca-Cola Company
Communications strategy
Growth narrative & messaging
Creative campaign development
Internal & franchise partner engagement
All-employee event experience design


Coca-Cola is one of the world's most iconic brands, with 140 years of history, category-leading products and a legacy that speaks for itself. Their people certainly don’t need persuading that they’re part of something special.u2028But for brands of their size, scale and repute, their legacy risks becoming a ceiling as much as a foundation.
Our challenge isn’t just driving pride among their people – they already have that. It’s making 5,500 corporate colleagues and 70,000 franchise partners feel the fire of what’s still to come. They may have an iconic legacy, but they are not done doing incredible things.
We’ve helped The Coca-Cola Company transform people’s pride in an iconic legend into the fuel they need to write its next chapter themselves.
The Coca-Cola Company
TikTok
Global behavior change
Internal communications strategy
DE&I engagement strategy
Creative campaign development
Employee experience activation
Workplace culture communications


TikTok moves faster than almost any organization on earth. They command tens of thousands of employees, across dozens of markets, with a culture that’s built on speed, openness and creative collision. All strengths – until the communication that defines the culture starts to outpace the empathy needed to sustain it.
This is a challenge that needs more than policy or training programs.
We’ve been supporting TikTok and its parent company, ByteDance, to make a cultural shift: embedding respect and empathy as default behaviors for 40,000 colleagues across their digital-first, always-on, globally distributed workplace.
TikTok
LivaNova
Global strategy activation
Belief-building engagement campaigns
Executive & leadership events
Creative campaign development
Gamification & visual storytelling
Leadership enablement toolkits
Measurement & impact reporting


Working at LivaNova is high stakes. Not only because of their need to keep a globally distributed workforce aligned, but because of the gravity of their work transforming patient lives.
Leaders need to align thousands of people behind complex strategic change, without losing the human purpose at the heart of the business. Our role has been to ensure people across their different markets, functions, and cultures each feel personally connected to the mission – and empowered to bring it to life in ways that matter for patients, and for each other.
Giving LivaNova’s strategic direction the momentum of a movement, and thousands of people across the world a shared conviction in the future of healthcare they're building
LivaNova
Convatec
Global engagement programs
Internal communications strategy
Leadership facilitation & coaching
Culture & strategy storytelling
Interactive engagement toolkits
Listening & insight programs
Digital experience design
Peer-to-peer advocacy activation


When your workforce spans manufacturing floors, corporate offices and frontline commercial teams across dozens of countries, a broadcast isn't a conversation. And a cascade doesn’t build collective energy.
As their business has evolved, we’ve helped Convatec attain something difficult to achieve: a shared sense of identity that can travel across vastly different roles, realities and relationships with the business, and still land with meaning for every single person.
Giving 10,000 colleagues a common language for who they are and where they're going – and the conversations to make it real.
Convatec










UK HQ, Global Partnerships
Your energy
Your energy


advantage starts here
advantage starts here
Discuss a project...
Join the team...
Give us a call...
“Citizens” and “Citizens of the World” are trading names of Mr B & Friends Creative Ltd.
Discuss a project...
Join the team...
Give us a call...
'Citizens' and 'Citizens of the World' are trading names of Mr B & Friends Creative Ltd.
Discuss a project...
Join the team...
Give us a call...
“Citizens” and “Citizens of the World” are trading names of Mr B & Friends Creative Ltd.