Partnerships

Philosophy

Playbook

People

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Our Partnerships

Our Philosophy

Employee experience agency

We help leaders at the heart of the world’s largest organisations drive business performance by building unstoppable energy in their people.

Our partnerships

Building energy,
driving performance

IHG

Inspiring action in every corner of the world by injecting the same energy into inspiring IHG’s people as they do into engaging their customers.

“If you’d see us in a room together you’d never know who is an IHG employee and who isn’t. Such is their ambition, care and commitment to such high standards of quality and creativity.”

– VP, Global Corporate Communications

10+ years

of global partnership

The LEGO Group

Ensuring the joy and inspiration LEGO brings to the world is felt by its own people, every day.

Since 2022, we’ve helped to ensure the LEGO employee experience matches the external legend. Motivating 31,000 colleagues across their offices, factories and stores to play their part in building one of the world’s most loved brands from the inside-out.

40+

briefs delivered, tens of thousands of colleagues inspired

Haleon

Building conviction in a new brand’s strategic ambition, so tens of thousands of colleagues across 59 countries feel part of its story.

From business strategy to cultural change, we’re turning Haleon’s ambition into something 24,000 people can genuinely call their own.

+3%

organic revenue growth delivered in year one

The Coca-Cola Company

Transforming strategic ambition into shared belief, so people’s pride in an iconic brand becomes the fuel they need to write its next chapter.

Our challenge isn’t just driving pride among their people – they already have that. It’s making 5,500 corporate colleagues and 70,000 franchise partners feel the fire of what’s still to come.

38% > 92%

increase in strategic awareness and understanding

TikTok

Making empathy and respect lived cultural behaviours for 40,000 TikTok and ByteDance colleagues across the globe.

This is a challenge that needs more than policy or training programmes. We’ve been supporting TikTok and its parent company, ByteDance, to make a cultural shift across their digital-first, always-on, globally distributed workplace.

40,000+

colleagues embracing behavioural change worldwide

LivaNova

Aligning thousands of people behind complex strategic change, without losing the human purpose at the heart of the business.

Giving LivaNova’s strategic direction the momentum of a movement, and thousands of people across the world a shared conviction in the future of healthcare they're building.

8/10

employees inspired by LivaNova's new vision and mission

Convatec

Giving 10,000 colleagues a common language for who they are and where they're going – and the conversations to make it real.

As their business has evolved, we’ve helped Convatec attain something difficult to achieve: a shared sense of identity that can land with meaning for every single person.

10,000+

colleagues connected and engaged in conversation

IHG

Inspiring action in every corner of the world by injecting the same energy into inspiring IHG’s people as they do into engaging their customers.

10+ years

of global partnership

The LEGO Group

Ensuring the joy and inspiration LEGO brings to the world is felt by its own people, every day.

40+

briefs delivered, tens of thousands of colleagues inspired

Haleon

Building conviction in a new brand’s strategic ambition, so tens of thousands of colleagues across 59 countries feel part of its story.

+3%

organic revenue growth delivered in year one

The Coca-Cola Company

Transforming strategic ambition into shared belief, so people’s pride in an iconic brand becomes the fuel they need to write its next chapter.

38% > 92%

increase in strategic awareness and understanding

TikTok

Making empathy and respect lived cultural behaviours for 40,000 TikTok and ByteDance colleagues across the globe.

40,000+

colleagues embracing behavioural change worldwide

LivaNova

Aligning thousands of people behind complex strategic change, without losing the human purpose at the heart of the business.

8/10

employees inspired by LivaNova's new vision and mission

Convatec

Giving 10,000 colleagues a common language for who they are and where they're going – and the conversations to make it real.

10,000+

colleagues connected and engaged in conversation

Our philosophy

Engage your people like you engage your customers

To succeed in this era of relentless change, the collective has never mattered more. Getting your people to adapt and move together, in one direction, at pace and with conviction, is a non-negotiable. But also, your greatest challenge.

It’s time to engage your people with the same energy you use to engage your customers.

To break through business-as-usual with sharp, incisive strategies and world-class creativity, creating bold moments of connection, inspiration and pride.

Because when people feel connected to those around them, they engage more deeply. When they feel inspired, they bring the action your ambition demands.

And when they feel proud to be part of something bigger? Your mission becomes their own. Building the unstoppable energy that will drive your business forward.

That’s not just better culture.

That’s better business.

0%Higher productivity when people are more deeply engaged

0%Higher job performance when people feel a strong sense of belonging

0xMore likely to outperform competitors when people performance in prioritised

Our playbook

How can we help?

From EVP design to cut-through campaigns, global strategy activation to programmes of change, we help people leaders and internal comms to engage, align and inspire their teams.

Designing and delivering experiences that build and sustain unstoppable energy. Across layers of leadership, thousands of people, and multiple markets around the world.

Turning colleagues into citizens of your mission, inspired advocates and agents of change.

Driving business performance.

Here’s some of the ways we can help:

Listening

Discovering and diagnosing the day-to-day lived experiences of your people.

Taking a human-centred approach to exploring the emotional, behavioural and cultural dynamics that shape employee experience today.

1/5

What really sets us apart?

Listening

Defining

Creating

Activating

Measuring

Listening

Discovering and diagnosing the day-to-day lived experiences of your people.

Taking a human-centred approach to exploring the emotional, behavioural and cultural dynamics that shape employee experience today.

What really sets us apart?

Listening

Defining

Creating

Activating

Measuring

Listening

Discovering and diagnosing the day-to-day lived experiences of your people.

Taking a human-centred approach to exploring the emotional, behavioural and cultural dynamics that shape employee experience today.

What really sets us apart?

Our People

Many minds, one mission.

To make unstoppable energy the heartbeat of your success.

Stephanie Gowdy

Group Account Director

Joe Baptiste

Group Account Director

Harriet Whitehorne

Associate Creative Director

Lucy Wilson

Associate Strategy Director

Simon Barbato

CEO

Kate Gorringe

Executive Creative Director

Stephanie Gowdy

Group Account Director

Joe Baptiste

Group Account Director

Harriet Whitehorne

Associate Creative Director

Lucy Wilson

Associate Strategy Director

Simon Barbato

CEO

Kate Gorringe

Executive Creative Director

Stephanie Gowdy

Group Account Director

Joe Baptiste

Group Account Director

Harriet Whitehorne

Associate Creative Director

Lucy Wilson

Associate Strategy Director

Simon Barbato

CEO

Kate Gorringe

Executive Creative Director

Stephanie Gowdy

Group Account Director

Joe Baptiste

Group Account Director

Harriet Whitehorne

Associate Creative Director

Lucy Wilson

Associate Strategy Director

Simon Barbato

CEO

Kate Gorringe

Executive Creative Director

Stephanie Gowdy

Group Account Director

Joe Baptiste

Group Account Director

Harriet Whitehorne

Associate Creative Director

Lucy Wilson

Associate Strategy Director

Simon Barbato

CEO

Kate Gorringe

Executive Creative Director

Stephanie Gowdy

Group Account Director

Joe Baptiste

Group Account Director

Harriet Whitehorne

Associate Creative Director

Lucy Wilson

Associate Strategy Director

Simon Barbato

CEO

Kate Gorringe

Executive Creative Director

Stephanie Gowdy

Group Account Director

Joe Baptiste

Group Account Director

Harriet Whitehorne

Associate Creative Director

Lucy Wilson

Associate Strategy Director

Simon Barbato

CEO

Kate Gorringe

Executive Creative Director

Stephanie Gowdy

Group Account Director

Joe Baptiste

Group Account Director

Harriet Whitehorne

Associate Creative Director

Lucy Wilson

Associate Strategy Director

Simon Barbato

CEO

Kate Gorringe

Executive Creative Director

Stephanie Gowdy

Group Account Director

Joe Baptiste

Group Account Director

Harriet Whitehorne

Associate Creative Director

Lucy Wilson

Associate Strategy Director

Simon Barbato

CEO

Kate Gorringe

Executive Creative Director

Stephanie Gowdy

Group Account Director

Joe Baptiste

Group Account Director

Harriet Whitehorne

Associate Creative Director

Lucy Wilson

Associate Strategy Director

Simon Barbato

CEO

Kate Gorringe

Executive Creative Director

Stephanie Gowdy

Group Account Director

Joe Baptiste

Group Account Director

Harriet Whitehorne

Associate Creative Director

Lucy Wilson

Associate Strategy Director

Simon Barbato

CEO

Kate Gorringe

Executive Creative Director

Stephanie Gowdy

Group Account Director

Joe Baptiste

Group Account Director

Harriet Whitehorne

Associate Creative Director

Lucy Wilson

Associate Strategy Director

Simon Barbato

CEO

Kate Gorringe

Executive Creative Director

Our difference

Elevating every experience with world-class creativity

Citizens of the World is born of, and backed by, the creative firepower of leading UK brand agency Mr B & Friends – an agency that’s been challenging the ordinary for its clients across branding, consumer campaigns and internal comms since 2006.

After spending decades moving people with creativity, we had formed a firm belief: that organisations should engage their own people with the same energy they use to engage their customers.

That belief became our springboard for launching Citizens as its own agency dedicated to the employee experience. Bringing consumer-grade creativity to EX to build the unstoppable energy that drives performance for the world’s largest organisations.

Let's talk